Let’s face it, with so many ways to reach consumers, sometimes the market gets saturated with information that is not necessarily what they are looking for. To begin with, you never want to rank keywords that have nothing to do with your content, which is a big red flag for search engines. Wasting your guests’ time on your site with information that you are not an expert only harms you. That’s why doing research on your audience takes time! It takes time to create specific keywords that can describe exactly what you are trying to convey. The time and effort invested in doing this research will compensate in the end because you will see how the rejection rate decreases. Keep in mind that you want visitors to stay on your site for as long as possible! The right SEO techniques will help your company get there.

In other words, SEO is the type of action / investment that your company MUST do as soon as possible. The world is increasingly becoming digital, and businesses are following the same flow. Imagine you are in a city that the city’s best shopping avenue is running out of space for your business to set up. The internet space is not the problem, but the gigantic accumulation of information is a threat for your company to be seen as “a stall in front of a large commercial building.” Not to mention that we are talking about an investment with a return of 40%, on average. I do not remember receiving such an interesting proposal for a long time!

If you need help to understand, plan, structure and apply this to your business, you can count on professionals from LinkHelpers Scottsdale SEO Company. They offer all the necessary advice so that your company receives the correct treatment to guarantee the ideal place in the market.

‍What is SEO? My Business Needs That?

What is SEO? Suddenly you are faced with this acronym and do not understand very well what it means and how it can help you and your business. SEO or search engine optimization is one of the oldest subjects in the subject of digital marketing, since 2000 it has only grown so much here in Brazil as in other countries around the world.

What is SEO?

SEO is an acronym in English that means “search engine optimization. Search engines are sites used to find content. Therefore SEO knowledge serves to make content on the internet (site pages) well positioned for certain keywords (specific searches). I repeat, ideal customers, who are not looking for competing brands of mine, but rather are looking for information to choose a supplement, and this is the ideal audience that I need. Sure there are thousands of customer searches that need your product or service on search engines.

Among the many types of websites that can be found online there are not only classic blogs or corporate sites, which we often deal with. A large part of the websites is that of the professional sites, personal sites that are in practice a “business card” for doctors, surveyors, engineers, physiotherapists, journalists and anyone else who makes the profession or, to use a more modern term , be a freelancer.

Importance of considering the budget

When designing this type of site, it is always necessary to consider first that the budget is limited then we must also think about who will look at the site, which looks for specific information that push him to turn (or let loose) that professional. In this article, therefore, we will try to make an overview of the parts that a website for professionals should have and which to avoid  this is useful for both professionals, who need to know what to ask to those who will design their site, and those who design websites but maybe he has never done anything like this. In order to get the best professional services you must always opt for LinkHelpers Phoenix Website Design Company .

Professional website which parts should not be missing?

First of all, there must be a presentation of the professional and the things he takes care of, because those who do not know him must have a general idea of ​​what his work is. It is essential that the presentation, for content and links, must be easily modified by the professional who can change the working areas to his liking and according to the changes that necessarily take place.

For each competency it would be good if there were specific pages, but not too many the sites should not contain, in total, more than 30 pages (including contact forms, address page and others) it is a professional, not a supermarket.

Important are the contact details, which must always be clearly visible both for the social part and for the real part the address should include a Google Maps, and the phone number should be clickable, for those who visit the site from the phone, as well as the e mail address. And, speaking of smart phones, the responsive design, or the site that adapts to the device from which you navigate is essential considering the many that will sail from the phone.

The parts to avoid

What should be avoided are advertisements outside professional activity (hence Adsense, for example), which earn too little to afford to undermine the browsing experience. Furthermore, as already mentioned, we need to avoid the supernumerary pages.

Also important is not to put any type of login, or blocks of any kind  the site must be entirely open to everyone and immediately, to avoid losing customers for pages that do not make sense to be private.

Having a professional website on the internet is the minimum for a business to start appearing, but it’s definitely not enough. There are companies that need multiple consultants and street vendors while others get new customers almost “magically” via the internet. But how is this possible?

With a well developed and thought focused website, of course. In this article we will look at 7 tips to have a professional website and make your Web Site bring good results.

Let your menu be organized

Professional website information should be well accessible, if possible from anywhere. From the ergonomic point of view, when a user needs to click the “back” button of the browser to access another page, something is wrong. Ideally your visitor can go from anywhere to anywhere on your professional website with just a click.

Use a well organized menu with sub menus and categories

There are basically 2 types of users on the internet, those who read everything before clicking (minority) and those who click on everything before reading (overwhelmingly). Keeping information accessible quickly will ensure your visitors find exactly what they are looking for by preventing them from leaving without surfing (bounce rate). To get professional help choose LinkHelpers Phoenix Website Design Company .

Make your phone visible

We spent the time in our door every year to change the phone book. The famous “yellow pages” list ended up in the distant past, giving way to the internet. When someone wants to know the phone number of your company, most of them use the internet. Making your phone visible, right on the first page (if possible at all) will make it easy for your visitors.

Another detail is that, not displaying a phone (or trying to hide it anyway) passes the idea of ​​amateurism and that his company is domestic. Trying to maintain rapport with your customers just by email can be a shot in the foot.

Have a blog

Even if you do not understand anything about SEO (Search Engine Optimization), if you frequently start writing articles on your professional website, it will inevitably begin to appear more, attracting more potential customers. An article takes several keywords in your content and is much more relevant to Google than a mere page selling your product. What’s more, the articles / blog section is perfect for making the next item on the list.

Make Your Professional Website Relevant and Do SEO

Professional website Have you stopped to wonder why some sites appear better positioned in searches and others not? It’s no use having a great website and not being found. It is vital to optimize your articles for search engines, attracting more visitors. Here are some quick tips on how to do this

Set a keyword that will be optimized in the article. Give preference to compound and specific words, make sure they are well sought after (e.g. prefer “floriculture in ipiranga” instead of “flower sale”)